The Story Behind Roof Ape
Roof Ape was founded by a home improvement entrepreneur who didn’t follow the typical path. He studied astrophysics and computer science in college — fascinated by how systems work on both a cosmic and digital scale — but dropped out when he realized that real opportunity wasn’t hiding behind a desk or a degree. It was in building.
After launching and growing his own home services business from scratch, he saw a massive gap in the roofing industry: incredibly hard-working contractors were being crushed by overpriced lead platforms, poor marketing, and a total lack of systems. The same guys who could tear off and rebuild a roof in 48 hours were barely keeping their phones ringing.
So he built a solution. Combining his tech background with boots-on-the-roof experience, he created the Roof Ape ecosystem — a full-stack, done-for-you lead system made specifically for roofers. One that actually works. One that doesn’t just get clicks, but generates booked calls, signed contracts, and consistent growth.
Today, Roof Ape exists to arm contractors with everything they need to win: powerful funnels, real automation, exclusive leads, and a true strategic partner. Built by a tradesman. Backed by data. Focused on freedom.
We’re Not a Lead Seller. We’re Your Growth Partner.
Roof Ape was built with one mission: to give roofing companies the power to own their lead generation, dominate their market, and build something that lasts.
We saw the trap most contractors fall into—renting leads, chasing cold homeowners, and relying on platforms that favor competition over control. So we created something better.
Roof Ape builds you a fully custom marketing system that’s built around your zip codes, specialties, and growth goals. You own the assets. You keep the leads. We stay in the trenches with you to make sure the system performs month after month.
What Makes Roof Ape Different?
Built for Roofers Only
We don’t serve dentists, plumbers, or yoga studios. Roof Ape is 100% focused on the roofing industry — and that means everything we do is tailored for your world.
Everything You Own
Your website, CRM, ads, automations, and content are 100% yours. No more renting tools or sending money to middlemen who own your data.
Long-Term Strategy
We don't believe in quick wins that fade. We build systems that improve with time, generate referrals, and scale with you—not against you.
Our Core Values
Transparency
You see exactly where your leads come from, how your system performs, and where improvements can be made.
Partnership
We treat every client like a long-term partner, not a quick transaction. Your success is our business model.
Ownership
We believe every roofer should own their growth engine—not rent it. That’s why everything we build is yours to keep.
Relentless Optimization
We test, tweak, improve, and repeat. Your system gets better every month—because that’s how you win in 2025 and beyond.
What Roofers Are Saying About Roof Ape
“I used to pay Thumbtack and still had to fight 5 other contractors for scraps. Now I get exclusive leads every week and actually close them.”
— Marco S., Storm Restoration Pro
“Roof Ape built our system in 3 weeks and our phones haven’t stopped ringing since. Best investment we’ve ever made.”
— Alexis D., Metal Roofing Contractor
“The automations alone are worth every dollar. We don’t chase leads anymore. They come to us, booked and ready.”
— Brent W., Residential Roofer
Ready to See How It Works for Your Roofing Business?
Get a free discovery call — no pressure, no pitch — just a custom look at how Roof Ape could help you dominate your zip codes.
Book My Free Discovery CallScale Your Roofing Business
Generate quality leads, dominate your local market, and build predictable growth with Roof Ape's battle-tested roofing system.
Amaze Your Clients
Give homeowners a sleek, professional experience from estimate to invoice — one they’ll remember and rave about.
Build a Memorable Brand
Stand out with bold branding that turns your roofing company into a local legend. We don’t do generic.
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