Privacy Policy

Effective Date: July 2025

Roof Ape ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, store, process, and share your information when you visit our website, use our services, or interact with our digital platforms. It applies to all clients, site visitors, and users of our services, whether accessed through a desktop or mobile device.

1. Information We Collect

We collect information to improve our services, fulfill contracts, provide support, and enhance user experience.

  • Personally Identifiable Information: Full name, phone number, email address, company name, job title, zip code, and other data submitted via our contact forms or intake questionnaires.
  • Usage Data: Pages visited, time spent, referral sources, and clickstream data collected through cookies and tracking pixels.
  • Device and Browser Data: IP address, operating system, screen resolution, browser version, and geolocation (approximate).
  • Marketing and Communication Preferences: Responses to surveys, email preferences, appointment bookings, and chatbot interactions.

2. How We Use Your Information

  • To communicate with you about services, updates, or requests.
  • To build marketing systems tailored to your business (ads, websites, CRMs).
  • To personalize your user experience on our website and within your client dashboard.
  • To send you emails, texts, and retargeted ads with relevant offers.
  • To comply with contractual and legal obligations.
  • To prevent fraud, abuse, or misuse of our services.

3. How We Share Your Information

We do not sell or rent your information. However, we may share it with trusted third parties under strict confidentiality agreements:

  • CRM and automation tools (e.g., GoHighLevel, Mailgun, Zapier)
  • Payment processors (e.g., Stripe, PayPal)
  • Advertising platforms (e.g., Google Ads, Meta Ads) for campaign targeting
  • Cloud storage and hosting providers
  • Legal authorities, if required by law or to protect our rights

4. Cookies and Tracking Technologies

We use cookies and pixels to monitor traffic, measure engagement, and optimize conversions. These include:

  • Essential Cookies: Required for core site functionality
  • Analytics Cookies: Help us understand how visitors use the site
  • Marketing Pixels: Help us deliver retargeted ads via Google, Facebook, and Instagram

You may disable cookies through your browser settings, but it may impact site performance or personalization features.

5. Email, SMS, and Retargeting

By submitting forms or booking a consultation, you agree to receive communications from Roof Ape. These may include:

  • Appointment reminders or service confirmations
  • Lead generation insights or promotional materials
  • Follow-up messages via email or SMS to assist with onboarding or client support

You may unsubscribe or opt out of communication at any time by clicking "unsubscribe" in emails or replying STOP to texts.

6. Data Security & Retention

We maintain secure systems and protocols to protect your data, including encryption, firewalls, and user access controls. Data is stored only as long as necessary for the purposes outlined above or as required by law.

7. GDPR & CCPA Compliance

If you are located in the EU, UK, or California, you are entitled to certain rights:

  • Access and request a copy of your personal data
  • Request correction or deletion of inaccurate data
  • Limit processing or withdraw consent
  • File a complaint with your local data authority

To exercise any of these rights, contact us using the information below.

8. Children's Privacy

Roof Ape does not knowingly collect or solicit personal data from anyone under the age of 18. If you believe we have received information from a child, contact us immediately and we will delete it.

9. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies individually.

10. Business Transfers

In the event of a sale, merger, or acquisition of Roof Ape or its assets, your personal information may be part of the transferred assets. You will be notified via email or a notice on our website if such a transfer occurs.

11. Policy Updates

We may update this Privacy Policy from time to time. All changes will be reflected on this page with an updated effective date. Continued use of the site after changes constitutes your agreement to the revised policy.

12. Contact Us

If you have questions or requests about this Privacy Policy or our data practices, please contact us:

Roof Ape
Email: [email protected]
Phone: (480)-788-0313

Testimonial 1

"Roof Ape helped me scale from $4K to $50K months. Their systems changed the game."

Cameron Hagan

Roofing Business Owner

Testimonial 2

"The CRM automation and estimate tool is a lifesaver. No more chasing leads manually!"

Ryan T.

Operations Manager

Testimonial 3

"In just 90 days we ranked #1 on Google for our local roofing terms. These guys deliver!"

Marcus R.

Roofing Business Owner

Why Roofers Nationwide Choose Roof Ape

Speed & Scalability

We build lean, high-converting systems designed to scale fast. No bloat. No gimmicks. Just real growth tailored for roofers.

  • Launch-ready in 21–30 days
  • 97% faster than DIY setups
  • Zero dev headaches or delays
  • Future-proof and easy to evolve

Proven ROI Playbooks

From local ads to SEO and follow-ups, we use real-world data and playbooks that work—built to boost your bottom line.

  • Clients average 9.7X ROI in 60 days
  • Conversion rate boosts up to 41%
  • Ad spend efficiency tracked weekly
  • No black-box tactics or guesswork

Smarter Sales Automation

With Roof Ape, you don’t just capture leads — you convert them using smart automations and psychology-driven follow-ups.

  • Auto-responders set in under 1 hour
  • Behavioral triggers on every funnel
  • Sales alerts sent in real-time
  • Lead nurture sequences included

Lead Quality > Quantity

We filter for buyer intent so you stop wasting time on tire-kickers and start closing with confidence and speed.

  • Intent-based form logic
  • Real-time lead scoring filters
  • AI-reviewed campaign optimization
  • Tracked lead source attribution

Partnership, Not Just Platform

We’re not just another agency. We build with you, optimize with you, and help your business grow for years—not weeks.

  • Dedicated growth advisor on call
  • Weekly reports & insights
  • Strategy check-ins monthly
  • Zero long-term contracts required

How Roof Ape Delivers High-Quality Roofing Leads Every Month

1. Precision Market Targeting

  • Zip-code level targeting using local search intent data
  • Heatmap analysis of areas with active roofing demand
  • Custom Google & Meta radius targeting to find in-market homeowners
  • Exclusion filters to avoid renters, low-quality clicks, and junk leads

2. Conversion-Optimized Funnels

  • Localized landing pages tailored to each service area and offer
  • Psychology-driven layouts that build urgency and trust
  • Smart elements like quote calculators, testimonials, and timers
  • Integrated forms that pre-qualify and segment each lead

3. Smart Automation & Nurture Systems

  • Instant SMS + email replies to boost contact rate
  • Automatic follow-ups, reminders, and win-back sequences
  • AI-driven routing to warm up cold leads before your team calls
  • Pipeline tagging to prioritize hot vs cold leads

4. Campaigns Focused on Quality Over Quantity

  • Google + Meta campaigns optimized for buyer behavior
  • Lookalike audiences + exclusion layers to refine intent
  • Weekly A/B testing on headlines, creative, and offers
  • Negative keyword filters to block irrelevant traffic

5. Transparent Metrics + Weekly Optimization

  • Live dashboards show CPL, source, ROI, and drop-off points
  • Data-driven weekly refinement of ad, funnel, and automation performance
  • No guessing — we test and tweak based on actual lead behavior
  • Clients get monthly call reports and scale plans

6. 100% Lead Ownership — No Middleman

  • You own every lead, automation, and asset we build
  • Leads aren’t sold, shared, or re-bid to others
  • Your brand gets stronger over time — not ours
  • It’s your pipeline. We just power it.

7. Built Around Your Roofing Specialty

  • Whether you're storm restoration, metal, tile, or flat — we customize the funnel
  • Localized copy, imagery, and offer framing that fits your market
  • Different buyer journeys for retail vs. insurance vs. commercial
  • One-size-fits-none — every piece is engineered for results

Built for Growth vs Built for Clicks
See Why Roof Ape Is the Smarter, Long-Term Choice

Roof Ape System
Traditional Lead Platforms
Roof Ape System Overview
  • Custom-built, not copy-pasted. We engineer your full system around your zip code, brand voice, offer, and buyer psychology—no templates.
  • Leads that convert—because they were built for you. Each funnel, ad campaign, and automation is optimized to match your market and audience.
  • Real-time CRM & pipeline visibility. Monitor clicks, leads, appointments, and revenue—as it happens—in one dashboard.
  • Exclusive ownership of leads & assets. Everything we build—website, systems, ads, automations—is yours to keep.
  • Optimization & long-term partnership. We refine your system based on actual performance—no guesswork, no ghosting.
  • One-size-fits-all directories. Roofers compete in shared listings with minimal targeting or differentiation.
  • Leads shared with multiple contractors. You’re racing against others for the same homeowner’s attention.
  • No funnel, no automation. Leads arrive in a list—you follow up manually, or not at all.
  • Short-term spending, no growth. You can’t build organic visibility, brand trust, or repeatable funnels.
  • Poor customer support. Once your budget runs dry, so does their interest in helping you grow.

Your Roof Ape Growth Path

We don’t do guesswork. Here’s how we take your roofing business from lead-starved to fully systemized — step by step.

1. Discovery

We audit your current strategy, identify bottlenecks, and define your growth goals.

Discovery Step Image

2. Strategy

Custom roadmap built for your service area, offer, and buyer psychology — no templates.

Strategy Step Image

3. Buildout

From your website to your CRM to your ad funnels — we build it all for you.

Buildout Step Image

4. Launch & Optimize

Your system goes live. We monitor performance, optimize CTAs, and scale winning campaigns.

Launch Step Image

5. Scale

You gain consistent lead flow, higher close rates, and the tools to dominate your zip codes.

Scale Step Image

Marketing Insights for Roofers Who Want to Dominate

Blog 1

How Roofers Can Build a Funnel That Actually Converts

February 12, 2025

The days of chasing cold leads are over. Learn how to structure a funnel that pulls in hot, ready-to-buy roofing clients.

Read More
Blog 2

SEO vs Paid Ads for Roofers — What Works Best in 2025?

April 3, 2025

Roofers ask us every day: should I invest in SEO or ads? Here’s what’s working in 2025, and how to get the best of both.

Read More
Blog 3

5 Automation Mistakes Roofers Make (And How to Fix Them)

May 29, 2025

Don’t let broken automations cost you leads. These common roofing CRM errors are easy to fix once you know what to look for.

Read More
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Phoenix, AZ, USA

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Frequently Asked Questions

How is Roof Ape different from other marketing agencies?
Most agencies sell templates and fluff. Roof Ape builds real, high-performing systems tailored for roofers — with zero guesswork and full transparency.
Do I need to have a website or CRM already?
Not at all. Whether you're starting from scratch or stuck with something outdated, we’ll build everything you need from the ground up — fast.
What kind of roofing businesses do you work with?
From 1-man shows to 50+ person teams — we serve residential, commercial, storm, solar, and multi-service roofing companies all across the U.S.
How long does a full system build take?
Most builds are completed in 14–21 business days. This includes your website, ads, automations, and custom CRM tools tailored for your workflow.
Is there any support after the system is launched?
Yes — all plans include post-launch support and optimization. Most clients stay with us for monthly SEO, ads, and ongoing tweaks to dominate their area.
What tech platforms do you use?
We use GoHighLevel, Webflow, WordPress, Meta Ads, Google Ads, and custom automations. If it drives leads, we use it — and we master it.
How do I get started?
Book a free strategy call with our team. We'll review your market, goals, and existing setup (if any), and give you a no-fluff game plan.
Book Your Call

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