Lead Management & Nurturing Systems for Roofers

At Roof Ape, we know most roofing companies don’t have a lead generation problem — they have a follow-up problem. You're paying for leads. But if you’re not replying in under five minutes, that lead is already calling someone else.

That’s why we build automated follow-up systems that respond instantly, follow up persistently, and track every lead until it’s booked. Powered by GoHighLevel, our CRM setup gives you the tools to close faster without chasing.

78% of roofing leads go with the company that responds first. Our system makes sure that company is you.

What’s Included in Your Lead Management System:

  • Instant SMS and email replies when a lead submits a form or calls
  • Smart calendar integrations to automate booking and reminders
  • 7-day lead nurturing sequences (text + email) for non-responsive leads
  • Missed-call text-back setup so no call goes unanswered
  • Pipeline tracking dashboards with lead status visibility
  • Custom lead tagging and follow-up triggers
  • Automated review requests and re-engagement campaigns

Built Inside GoHighLevel CRM

Everything is built inside your white-labeled CRM dashboard using GoHighLevel. We configure the workflows, pipelines, tags, and automations to match your sales process — or help you create one from scratch. You’ll have full control, or we’ll manage it for you.

Why This Matters

Generating leads is only half the battle. If you’re not following up within minutes — and repeatedly — you’re losing deals to companies who do. Roof Ape automates this entire process, so your team can focus on what matters: selling and building roofs.

Leads are expensive. Don’t let them go cold. This is how you stop losing jobs to slow response times.

Want to See It in Action?

Book a 20-minute discovery call below. We’ll walk through your current follow-up process, identify your biggest leaks, and show you how we build CRM systems that convert cold traffic into closed jobs — all without adding work to your plate.

Testimonial 1

"Roof Ape helped me scale from $4K to $50K months. Their systems changed the game."

Cameron Hagan

Roofing Business Owner

Testimonial 2

"The CRM automation and estimate tool is a lifesaver. No more chasing leads manually!"

Ryan T.

Operations Manager

Testimonial 3

"In just 90 days we ranked #1 on Google for our local roofing terms. These guys deliver!"

Marcus R.

Roofing Business Owner

Frequently Asked Questions

How is Roof Ape different from other marketing agencies?
Most agencies sell templates and fluff. Roof Ape builds real, high-performing systems tailored for roofers — with zero guesswork and full transparency.
Do I need to have a website or CRM already?
Not at all. Whether you're starting from scratch or stuck with something outdated, we’ll build everything you need from the ground up — fast.
What kind of roofing businesses do you work with?
From 1-man shows to 50+ person teams — we serve residential, commercial, storm, solar, and multi-service roofing companies all across the U.S.
How long does a full system build take?
Most builds are completed in 14–21 business days. This includes your website, ads, automations, and custom CRM tools tailored for your workflow.
Is there any support after the system is launched?
Yes — all plans include post-launch support and optimization. Most clients stay with us for monthly SEO, ads, and ongoing tweaks to dominate their area.
What tech platforms do you use?
We use GoHighLevel, Webflow, WordPress, Meta Ads, Google Ads, and custom automations. If it drives leads, we use it — and we master it.
How do I get started?
Book a free strategy call with our team. We'll review your market, goals, and existing setup (if any), and give you a no-fluff game plan.
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